You have your most important internet business asset – your mailing list – but you don't seem to be selling very much. What's the problem?
Make your Ezines and Promotional Items Interesting and Fun
Try and be creative, but also give your subscribers what they want to receive. How do you do this – well research first and then ask them! Keep researching in your area and make it so that your list is eager to hear from you. Make sure that you keep to the theme of your web site, products you sell and title of your ezine.
Treat Your Customers with Respect
Your customers are hard won, treat them with respect, look after them and make sure that they are totally satisfied with what you have sold them so far. That way they will stay with you and even recommend you to other people.
Don't Bully or Hassle Them
Don't send multiple emails or emails tightly spaced so that you are constantly in the inbox of your clients. This is a good way to be treated as spam. Similarly don't heavy sell your services or products. Give your list something to look forward to when they open your email.
Use Compelling Headlines
Sometimes the hardest thing is to get your emails read. Eye catching headlines that do not look like spam and provide a personal touch have more chance of your email being opened.
Make it Easy to Forward your Emails
Put your contact details on the email and encourage your readers to forward it to others that may be interested. Of course you need some good content in the email so that there is something to send! Consider including some viral content such as a joke, interesting story, useful information etc.
Keep Reminding Them Why They Subscribed
Some people forget why or when they subscribed so tell them regularly. More importantly make what you are providing interesting and something to look forward to.
Don't Keep Giving Stuff Away
Of course, you should provide something to inspire your potential customer to subscribe but you don't want they to be on your list just for the give aways otherwise they will never buy from you! Just offer some good quality cheaper goods, discounts or the occasional giveaway.
Keep Mentioning Your Web Site
Make sure that your readers remember your web site by keep mentioning it – either in the header or sign off of your email. Put links with reviews, giveaways and discounts in your email so that people keep revisiting your site and become familiar with your company.
Keep Changing and Improving
Your emails should have a recognizable structure but should never become "samey". The internet is fast changing – you should reflect this. Similarly don't keep promoting the same product. Boredom or staleness will have people heading for the unsubscribe link.
Keep Your Readers Involved
Add Coupons to your email providing your subscribers with discounts on different products each month. Competitions with good prizes are another good idea for those with larger lists. Tell them about Joint Ventures you are involved with. Keep them eager to receive your newsletters.
Above all – keep them happy and coming back to your web site time after time.
Good luck!
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© Copyright 2006 Biz Guru Services Ltd
Lee Lister writes as The Biz Guru, for a number of web sites including her http://www.clikks.com where she sells her informational products. With over 20 year's management and business consultancy experience with businesses large and small as well as being a serial entrepreneur, she now helps others set up, develop and market their businesses.
If you would like more help and assistance in setting up your email marketing system then visit http://www.clikkmarketing.com for advice, assistance and some great products such as our Email PowerPack.
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