If you wanted to sit and read a book… you'd buy one. I could fill this article with fluff about newsletter design concepts and make it 20 paragraphs long but you're here for one thing – information that will help you now! Here's the one tip that is guaranteed to increase your newsletter subscription rate.
Offer Something Very Specific
Here's an example. There are thousands of free opt-in email newsletters out there offering, "Tips on how to lose weight during the holiday season". Too broad… too weak… nothing that makes you say "I've got to read this"… right?
But what if the message read something like this:
"Holiday pounds got you down? Our 10 Tips Guaranteed to Help You Trim that Waistline!" Much better.
Business is as much about numbers and the bottom line as it is about psychology. Don't think about how to get your visitor to sign up – think about how to get your visitors to feel that they'd be foolish if they didn't sign up.
Internet advertising is still developing but one thing is for certain; with the right strategy in place any and all kinds of business can benefit from having an online presence.
Take this tip into consideration when designing any form of online advertisement. It will go a long way to helping you grow your business online.
Derek Falvey is the owner of Acuvar Creative http://www.acuvar.com - a Boston-based web development and internet marketing firm. Acuvar Creative specializes in developing web marketing strategies for non-technical companies. Clients include lawyers, home builders, and even a small farm. Contact Acuvar Creative today to receive a free industry analysis that will show you how your business can lead with an online business strategy.
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