Sunday, June 22, 2008

The 1 List Building Strategy

Writen by Andrew Stark

As I'm sure you know, the money is in the list, but how do you go about building yourself a list from scratch?

My #1 List Building Strategy is Lead Capture or Squeeze Pages...

A lead capture page is a single page designed to squeeze your visitors into giving out their e-mail address in exchange for further information, or perhaps a free gift.

To start using lead capture pages you need to invest in your business, you will need to pay for your hosting and a good third party autoresponder such as aweber or emailaces.

Now the best results are obtained by giving away a follow-up series / free gift related to your niche. Most of the top affiliate marketers will give you something like this in the members area of their sites.

Do this well and you can go from a 1% conversion on an affiliate sales page to a 10% opt-in on your lead capture page - which do you think will be more profitable for you?

But wait, lead capture pages can also help you generate more affiliate sales. When people opt-in into your list they go to a thank-you page. Lets say you're building a list related to google adsense, the thank-you page will now take your lead straight to your adsense affiliate website, and this sort of highly targeted traffic converts very well.

What's more now you have the e-mail address you can use the autoresponder to follow-up in a few days, so you no longet have to rely on impulse buyers to make your affiliate sales.

So in summary the #1 stategy for list building is find a free gift or educational series related to your niche. Create a page to give this information away, and finally promote this site instead of the affiliate website.

Happy List Building

Andrew Stark has been online marketing since early 2004. His list grows daily thanks to multiple lead capture pages.

Please visit his latest site - http://www.shugsdownlineclub.com

No comments: