Wouldn't it be nice if everyone wanted to hear from you on a regular basis via e-mail newsletter or ezine? Here are just a few suggestions to consider when asking visitors to subscribe to an e-newsletter or ezine.
Put yourself in their shoes for a minute. If you were them ,what would you really want? Wouldn't it be nice to get something you really wanted for FREE? What would that be?
If I were you reading this article, I would probably want the formula for attracting ezine subscribers. Am I right? Ah, you see how that works? I just put myself in your shoes.
Ok. Ok. Ok. Here's the formula:
1. You will first need to address your target market, specifically that individual that you identified earlier.
2. You need to know and understand their immediate problem or issue they are trying to solve. Do your homework. What do they need? In this situation, you want to know how to attract more subscribers and how to do it effortlessly.
3. Now, you need to address the benefits of obtaining that solution. For example, what would you get if you had all the clients you needed? Some benefits may be more cash flow, more profits, business development or growth.
4. And lastly, you need to cause them to take an action. In this case, you would ask them to give you their email address.
I suggest creating a report or a short audio report or other appealing offer to help your target market solve one of their biggest problems. Also make known if there is no obligation. Willing clients may freeze if the implications are not clear.
Here's an example of a FREE report offer that would be listed with an ezine description in your opt-in box (the request for them to subscribe to your email newsletter with the form on your website):
Are you struggling with finding clients online? Get my FREE Report that teaches you how to obtain clients online and skyrocket your profits.
Do you see how the first sentence addresses your target market and their immediate problem, while the second sentence demonstrates benefits and invites them to opt-in?
You can use this same formula when you create a compelling ezine description. These descriptions can be used in the resource box of every article you write and every blog entry you make. The ezine description's purpose is to get visitors excited and interested in you and your ezine.
Remember when writing descriptions consider making for offer seem irresistible, like it is going to change their business or their lives--something they absolutely can't pass up!
Jen Blackert, The Online Success Coach, teaches small business owners how to brand and market their website with her simple eBranding success system. Visit her website at http://www.brandterra.com and her online reality blog at http://www.ibrandweb.com
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